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Product Description

Legal marijuana is the hottest story in the US today. In the United States, 25 states and the District of Columbia have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.
 
Christian Hageseth is the face of the revolution--an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The founder and chairman of Green Man Cannabis, the fastest-growing marijuana company in the country, he''s the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same--namely Big Tobacco, Big Agra, and Big Pharma.

He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It''s an entrepreneur''s dream, and Hageseth invites us along as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

Review

"In this lively look at the evolution of legal marijuana, Hageseth, founder of the company Green Man Cannabis, describes going from a complete newcomer in 2009 to a respected industry figure and multiple Cannabis Cup winner...His style is frank and positive...Whatever the reader’s views on the subject, this is an ideal insider’s look at an industry in a time of momentous change."―Publishers Weekly

"An accessible primer on the capitalistic opportunities presented by this vice gone suddenly mainstream."Kirkus Reviews

About the Author

CHRISTIAN HAGESETH is a seasoned entrepreneur in the food, finance, and real estate industries, and the founder of Green Man Cannabis, the fastest-growing and most innovative legal marijuana company in the country, which last year produced the best pot in the world. In 2014, Green Man Cannabis won the 2014 US Cannabis Cup, the marijuana industry''s highest award for product excellence. He lives in Denver, CO.

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4.4 out of 54.4 out of 5
83 global ratings

Top reviews from the United States

Rowen di Bowen
3.0 out of 5 starsVerified Purchase
So so..
Reviewed in the United States on December 11, 2019
Some interesting facts if you''re not familiar with what''s going on in that particular industry...and that''s the point for me...industry...his background is more in the circles of business, finance and the like and after a bunch of failures he looks where else can you make a... See more
Some interesting facts if you''re not familiar with what''s going on in that particular industry...and that''s the point for me...industry...his background is more in the circles of business, finance and the like and after a bunch of failures he looks where else can you make a lot of money these days...not really a solid background in actual herb knowledge and maybe a questionable motivation...after I read this book I''m not so sure anymore if complete legalization is a good step...it will obviously all become totally corporate and another Big Tobacco / Big Pharma industry with money as the main driving force...something to think about...all the little guys will disappear and with them some good knowledge/ethics....
3 people found this helpful
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HotSpots
5.0 out of 5 starsVerified Purchase
Big Weed offers an amazing view, from the inside
Reviewed in the United States on April 25, 2015
WOW! Big Weed offers an amazing view, from the inside, of what is going on in the MJ business. The author has seen it all. This book is a backstage pass to the ins and outs of the "Business" of legalized pot. I will never listen to a news story the... See more
WOW!
Big Weed offers an amazing view, from the inside, of what is going on in the MJ business. The author has seen it all. This book is a backstage pass to the ins and outs of the "Business" of legalized pot.
I will never listen to a news story the same.
I "highly" (no pun intended) recommend this book. Easy read, easy to follow along.
Change your view of the pot industry and read this book.
JH
4 people found this helpful
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Cavan Oregon
5.0 out of 5 starsVerified Purchase
Interesting and Fun Read
Reviewed in the United States on August 6, 2018
Book was interesting enough to crush it in one sitting. I would highly recommend "Big Weed" those who want to learn more about the business side of this rapidly expanding industry from the POV of an entrepreneur who got in on the ground floor of one of the first States to... See more
Book was interesting enough to crush it in one sitting. I would highly recommend "Big Weed" those who want to learn more about the business side of this rapidly expanding industry from the POV of an entrepreneur who got in on the ground floor of one of the first States to legalize MJ.
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david w farrar
4.0 out of 5 starsVerified Purchase
A really good read. Very personal.
Reviewed in the United States on August 22, 2015
What I really liked about this book is that it not a "how to..." book at all, but rather it is very personal memoir of all of Hageseth''s experiences starting five years ago from a naïve "What''s this marijuana thing?" to becoming of the most successful... See more
What I really liked about this book is that it not a "how to..." book at all, but rather it is very personal memoir of all of Hageseth''s experiences starting five years ago from a naïve "What''s this marijuana thing?" to becoming of the most successful growers/purveyors in Colorado today. For this reason, this memoir is a MUST READ for anyone who wants to learn a little more about this new frontier of medical/recreational drugs. Particularly helpful to me was Hageseth''s candor with respect to his multiple failures until he got it right, helping me to appreciate how seemingly invisible and often subtle variables are inevitable and unavoidable, and not because my particular overtures were "jinked." In addition to being valuable to folks contemplating getting into the business, this memoir is a really GOOD READ for anyone interested in piercing the purple haze of this as yet
uncharted terrain.
8 people found this helpful
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Linn
5.0 out of 5 starsVerified Purchase
Americana at its best!!!
Reviewed in the United States on January 25, 2018
This is an amazing story about a whole new industry that has been despised by our government for decades, this is Americana at its best! Please if you haven''t already taken a 420 vacation GO! There are so many different strains and YOU DON''T HAVE TO SMOKE POT anymore to... See more
This is an amazing story about a whole new industry that has been despised by our government for decades, this is Americana at its best! Please if you haven''t already taken a 420 vacation GO! There are so many different strains and YOU DON''T HAVE TO SMOKE POT anymore to recieve the benefits! There are so many great things this can do for our economy! Good luck to all the folks in the industry!
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mark bank
4.0 out of 5 starsVerified Purchase
One viewpoint
Reviewed in the United States on June 8, 2015
Cons: dry Pros: gives you a birds eye view of the industry in a very general way. Its a worthy read but its just not entertaining enough for the average reader.That said, it does show you a first hand account for that time period. Gold nuggets of information can... See more
Cons: dry

Pros: gives you a birds eye view of the industry in a very general way. Its a worthy read but its just not entertaining enough for the average reader.That said, it does show you a first hand account for that time period. Gold nuggets of information can be found if you can keep your eyes open.
5 people found this helpful
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Don
2.0 out of 5 starsVerified Purchase
Meh
Reviewed in the United States on November 10, 2017
Too much proselytizing and not enough about the writer''s specific journey. I can''t finish it.
2 people found this helpful
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Bryan
5.0 out of 5 starsVerified Purchase
absolutely have the best product on the market in Colorado and this book ...
Reviewed in the United States on December 24, 2015
I had to chance to do contract work for this company and Green Man, under the leadership of Chris & co, absolutely have the best product on the market in Colorado and this book shows you why. This is great look inside the development of a pioneering company in a new... See more
I had to chance to do contract work for this company and Green Man, under the leadership of Chris & co, absolutely have the best product on the market in Colorado and this book shows you why. This is great look inside the development of a pioneering company in a new industry and as far as I know, the only publication on the market that takes you inside. A must buy for anyone who is curious about the beginning of the Colorado cannabis industry.
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Top reviews from other countries

Mr W.
5.0 out of 5 starsVerified Purchase
Very good read
Reviewed in the United Kingdom on April 23, 2019
This book is extremely well written and provides a very interesting and honest account of one man''s successful entrance into the medical cannabis market
This book is extremely well written and provides a very interesting and honest account of one man''s successful entrance into the medical cannabis market
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don
5.0 out of 5 starsVerified Purchase
Five Stars
Reviewed in the United Kingdom on December 3, 2017
Brilliant
Brilliant
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BigNick
4.0 out of 5 starsVerified Purchase
Gran bella storia, illuminante per capire il business dietro la foglia.
Reviewed in Italy on January 23, 2020
Fondamentale per capire il business e la filosofia dietro questa pianta così discussa, i suoi vari intrecci e innesti, le sue foglie, i suoi estratti Eni tanti prodotti miracolosi che producono. La storia di un imprenditore in qualche modo illuminato, lanciatosi nel...See more
Fondamentale per capire il business e la filosofia dietro questa pianta così discussa, i suoi vari intrecci e innesti, le sue foglie, i suoi estratti Eni tanti prodotti miracolosi che producono. La storia di un imprenditore in qualche modo illuminato, lanciatosi nel business della Canapa ad uso ricreativo col tempismo giusto.
Fondamentale per capire il business e la filosofia dietro questa pianta così discussa, i suoi vari intrecci e innesti, le sue foglie, i suoi estratti Eni tanti prodotti miracolosi che producono.
La storia di un imprenditore in qualche modo illuminato, lanciatosi nel business della Canapa ad uso ricreativo col tempismo giusto.
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RD
4.0 out of 5 starsVerified Purchase
General introduction into the industry
Reviewed in Canada on January 2, 2018
It’s exactly what you’d expect: the very general story of the industry and business. Don’t read if you’re seeking more hands on advice on building the business or running the operation.
It’s exactly what you’d expect: the very general story of the industry and business.

Don’t read if you’re seeking more hands on advice on building the business or running the operation.
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wholesale Big popular Weed: An Entrepreneur's High-Stakes online sale Adventures in the Budding Legal Marijuana Business online sale

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